How to Start a Business Website

You might still be undecided and have doubts about whether your business actually needs a website. Yes, it does. Not only does a website allow you to reach out to a larger audience, but it also helps to build trust and appear more professional. A neat website is a status symbol with a lot of practical upsides. It’s always better when your business’ social media accounts are accompanied by a website that users can visit and learn more about it.

There’s no reason not to launch a website in 2025. It has never been easier. Website builders have all the tools that help create websites even for complete beginners. Site.pro, for example, has introduced the AI website builder that generates websites based on your prompt. With the help of AI, you can literally create a website in less than three minutes.

This article is going to make the process of building websites even easier by outlining the main steps of website creation for you.

5 Steps to Build a Business Website

Follow these steps to launch your business website as soon as possible.

1. Come Up with a Plan

First things first, you need to write down a plan and figure out the basics before you proceed any further. Decide on what purpose your website is going to serve for your business and answer these questions:

1. Will your website be promotional or commercial?
2. Do you want to sell products and/or services on your website?
3. How do you position your brand? What is your tone of voice?
4. Who are your customers, why would they go on your website?

When you find answers to each one of these questions, it will be much easier to do the rest. Your future design, domain naming and platform options depend on what you want your website to be. If you want to open an online store, you should look for specific tools and plugins that support e-commerce and have a lot of payment options available. An online store would demand a lot of planning involved — every product or service you sell should have its own card, images, be properly described, etc.

But if you want your website to be purely promotional, it won’t require as much effort to make. Still, no matter what kind of website you are planning to make, you should outline all the pages you want it to have beforehand. For example, a basic promotional website can have sections like:

1. Homepage. You introduce your brand here and provide navigation to other parts of your website. You can also include an ‘About us’ section here.
2. Our services/Product line/Store. Tell more about your business and what you offer.
3. Price list. Clear pricing builds trust.
4. FAQ. Answer the most popular questions from your customers.
5. Blog. A blog page will help your website feel more alive.
6. Contact us. Give all the necessary contact information for clients to reach you. You can also implement a form to collect inquiries automatically.

Small tip: establishing the tone of voice (ToV) of your business will help you a lot later on. By doing this early, you will know how you are going to approach your clients, have a clear understanding of your message and the main appeal of your service. There are a lot of things that depend on ToV, including your text and website’s design. Something that suits a bakery will not work for a digital agency, so aim for a unique solution. Do not copy other websites mindlessly, search for examples similar to your business.

2. Find a Platform

When it comes to building a website, you mainly have two types of software you can use: CMS (Content Management Systems) and website builders. Of course, you could also build one completely from scratch, but it would require a seasoned web designer with coding expertise. But the truth is, even experienced web designers build their websites with these tools.

CMS or a Website Builder: What Should You Choose?

Both instruments provide an efficient and relatively fast way to create a website. CMS (WordPress, Joomla) are free and highly customizable. With CMS you can virtually build any kind of website, implement your code, and more. You’ll need to know a little bit of HTML, of course. CMS often has a learning curve. However, despite the freedom of customization, CMS doesn’t offer advanced plugins, e-commerce features, domains and hosting. You’ll have to find a hosting provider and purchase a domain separately, which can be an inconvenience.

Website builders, on the other hand, offer the whole package of services all at once. You can build a website, purchase a domain and find hosting in one place. Depending on the platform it can actually turn out to be cheaper.

5 Best Website Builders for Business

Site.pro. 

Site.pro is a user-friendly website builder with more than 43 e-commerce payment gateways and 200+ templates available. It has a real-time collaboration function which opens up lots of possibilities for teamwork. Site.pro has a free plan, and its paid plans start with only $1,20 a year. It also offers discounts up to 20% for domains and supports website import from most other CMS and website builders. Site.pro also provides a large knowledge base with FAQ, tutorials, and even its own marketing course. Fast customer support is always ready to answer your questions.

Key points:

• Lowest prices;
• Real-time collaboration feature;
• Free mailbox;
• Domain discounts.

Wix

Wix is an intuitive website builder with lots of widgets and templates available. Its prices are somewhat high, but Wix offers a free plan as well.  Overall, Wix is very customizable as a builder, but lacks integration flexibility and doesn’t scale very well. It doesn’t allow for website migration, and a third-party plugin implementation is extremely limited. In the end, it’s a decent place to launch a business page or a personal website.

Key points:

• Beautiful templates;
• Intuitive interface;
• Multi-purpose website builder.

Weebly

Weebly is a website builder that is designed for small businesses. It even gives all the tools to start an online shop. Even the free plan includes item options, SEO features, shopping carts, inventory management, etc. Weebly provides customer support via email, chat and forum. Templates that Weebly offers may look a bit outdated design-wise. The platform’s customization functionality is also limited unless you’re proficient in HTML.

Key points:

• Great for e-commerce;
• Free plan;
• A lot of ways to connect with customer support.

Duda

Duda is a simple, but relatively expensive website builder. It has a unique feature: it allows you to choose a custom plan and only pay for functionality you want. It is aimed at SaaS and agencies. Duda has a forum, where users can ask questions and share ideas. It has an FAQ, webinars and customer support through email, calls, and live chat. Duda doesn’t offer a free plan, only providing a 14-day trial period.

Key points:

• Custom plan;
• Great customer support;
• Advanced analytics.

Squarespace

Squarespace is a well-known website builder with rich features. It is most popular for creating blogs and online stores. Squarespace might be one of the easiest options to learn for web designers and regular users, but its customization is limited. This platform is one of the most expensive ones, but it doesn’t offer a free plan — only a trial version.

Key points:

• Ease of use;
• Mobile app;
• A lot of features for different needs.

3. Start Building a Website

Creating a website in a website builder isn’t hard. Every website builder offers a wide range of pre-made templates for all kinds of purposes. You can choose any of them, or create your own design.

It’s time to go back to your plan and create different sections, play with fonts and colors, add your own images and text. But if you don’t know where to start and none of the existing templates really speak to you, you can turn to AI for help. Wix and Site.pro both have convenient AI tools that create brand new websites from prompts. Wix’s AI will ask you questions, and then present you with a tailor-made website; meanwhile, Site.pro requires you to briefly describe your website in the text field. Site.pro generates websites a bit faster, and you can generate an unlimited amount of websites without you needing to go through multiple screens and questionnaires.

Pro tip — you can also just copy other websites if you like their templates and layouts. It’s not stealing if you’re using them for inspiration and references.

Here’s how you can copy a website on Site.pro:

1. Go to ‘Website Import’ page;
2. Type in your domain in the text field and click ‘Import’;
3. Publish it;
4. Make it unique in the website builder;
5. Connect domain.

4. Choose a Domain Name

A custom domain is everything when you want to establish the online presence of your business. It should instantly deliver the personality of your brand. It only takes users a couple of seconds to decide whether they’ll click on a link, so the link itself has to look trustworthy and appealing.

So, here are three rules for creating a great domain name:

1. Make it recognizable. It shouldn’t resemble 100 other similar services, otherwise it will be hard for users to find you.
2. Keep it short. Short names are always more memorable.
3. Include relevant keywords for better SEO. Search for them on Google Trends, or other SEO-oriented platforms.

It’s also important to choose a domain zone. You have a lot of options here. There are classic zones like ‘.com’ for commerce, or ‘.org’ for non-profit organizations. Regional domain zones are also quite popular, users tend to trust them when they search a local service (‘.uk’ for the United Kingdom, ‘.de’ for Germany, ‘.fr’ for France, etc). Or you could settle for an unusual thematic domain zone, such as ‘.store’, ‘.commerce’, etc.

People usually trust domain zones that are familiar to them. And high-demand domain zones such as ’.com’ are more expensive. But buying a domain doesn’t have to cost a fortune. Site.pro, for instance, offers the cheapest domains on the market and provides an opportunity to park your own domain for lower price. You can purchase a domain on ‘Domains’ page or simply through a website builder.

5. Promote Your Website!

Ask for feedback from other people and colleagues, optimize SEO as needed, share your website and advertise it. It will prove useful to keep track of your website’s analytics to understand whether you go high or low on Google, what your traffic looks like, and more. Don’t just abandon your website after it’s done — improve it, keep in touch with your customers, collect opinions and don’t be afraid of criticism. After all, it’s in your best interest to create an amazing website to make your business truly shine online.

Conclusion

See? In the end, every step of building a website is simple and can be completed by anyone. Although it might take you a bit of time, the process itself is straightforward. So, why wait? Try making a website yourself and open up more opportunities for your business to grow online.